Clinton vs. Trump 2016 Presidential Election Earned Media
Earned Media Overview Date Range
Earned Media & Impressions MediaMax Online analyzes thousands of television/cable stations, hundreds of daily newspapers, hundreds of national magazines and thousands of online outlets each day for every article and news clip that mention the 2016 Presidential candidates, Hillary Clinton and Donald Trump. Earned Media values reflect publicity efforts and news coverage for a particular brand or person unlike paid advertisements. MediaMax Online applies the publicity measurement methodology of weighted ad value equivalency which is a scientifically sound, quantifiable metric for the evaluation of publicity campaigns. MediaMax Online’s unique service analyzes every article and clip mentioning the candidates, integrates media advertising rates from research firms Nielsen, SQAD and Kantar; plus, weighs a candidate’s amount of exposure. Impressions reflect the expected individuals reached by a candidate as measured by viewership of television programs, circulation of a publication or daily visitors of an online site for analyzed articles and clips. Prominent Candidate Articles/Clips reflects the main candidate of an article/clip.
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